The article provides an overview of Ukraine's 2022, highlighting it as a year of significant losses and hopes. The country faced occupations of nearly a fifth of its territory and the displacement of millions due to the Russian aggression, leading to a decline in the fruit and vegetable business. The occupation caused a trade and logistics collapse, resulting in a fall in the real exchange rate of the Ukrainian hryvnia. The occupation also resulted in a shift in consumption patterns and a decrease in the total number of consumers. Despite these challenges, the country found hope in national unity and a successful fight against the aggressor.