The Polish Federation of Dairy Breeders, Producers and Importers (PFHBiPM) has initiated a nationwide project to promote the production of A2A2 milk, a less common variant with potential benefits for those with milk intolerance. The project, now in its third edition, involves genomic testing of dairy herds, with promising results showing a significant percentage with the A2A2 genotype. The initiative aims to enhance the profitability of dairy production and expand export opportunities by introducing this milk type, which has shown consumer interest. The project, co-financed by the Milk Promotion Fund, continues until October 2024.