The Ministry of Oceans and Fisheries in South Korea has unveiled a comprehensive plan aimed at boosting the competitiveness of the national sashimi flounder industry, with a specific focus on halibut farming. The strategy encompasses measures such as price stabilization, product diversification, expanding production, exploring eco-friendly aquaculture, and investing in technology to identify defective seeds. A significant budget allocation has been made for this long-term project, which also includes support for preventing overcrowding in aquaculture, developing advanced filtration systems, and shifting to eco-friendly compounded feed. Despite the substantial funding and the government's efforts to address changed consumption patterns and ecological concerns, the plan faces skepticism from the industry, which emphasizes the need for more basic research and practical solutions to improve survival rates, reduce costs, and enhance the efficiency of halibut farming. The government has been urged to reassess and refine the plan to better address the industry's concerns and expectations for a sustainable and competitive future in halibut farming.