The article highlights the potential growth of Peru's conventional wine exports, which currently make up 8% of the country's spirit exports. The country's heritage wines, made from a variety of grapes, will also be promoted. The 5th National Peruvian Wine Competition is scheduled to take place from October 16 to 19 in Ica, with the aim of encouraging domestic consumption and positioning Peruvian wine in international markets. The competition will reward winners in various categories and will also host the I National Label Contest and the III Salon of Wine Aromas.