The KwaZulu-Natal sardine run, a spectacular annual marine migration, attracts predators like seabirds, sharks, and whales by causing cold, nutrient-rich water to rise from the deep. However, new research challenges the belief that this migration provides a selective advantage, suggesting instead that sardines from the colder waters off South Africa's Atlantic west coast are drawn to the ecological trap of the run, despite being ill-adapted to the subtropical conditions. This discovery solves some mysteries behind the sardine run but highlights the need for more comprehensive research into how marine life interacts with its environment.