After failing in the Chinese market, Vietnamese dragon fruit has turned its attention to the European and American markets

As a major exporter of dragon fruit, Vietnam once had a star product with an annual export value of more than 1 billion US dollars. However, since 2020, with the reduction of China's imports, Vietnam's dragon fruit exports have rapidly dropped by nearly half. In recent years, domestic dragon fruit planting has developed rapidly, and Vietnam's exports to China have also fallen sharply. According to Vietnamese customs data, in the first four months of 2024, Vietnam's dragon fruit exports to China amounted to only 162 million US dollars, a significant decrease of 19.3% from the same period last year. During the statistical period, Vietnam's total dragon fruit exports amounted to 230 million US dollars, a decrease of only 7.5% from the same period last year. While China's imports have dropped significantly, the imports of the United States, the United Kingdom, Germany, France, Australia and India have suddenly soared. Among them, Germany and the United Kingdom have the largest ...