The Secretary of Agriculture and Rural Development in Mexico, Víctor Villalobos Arámbula, announced a direct support initiative for small-scale cocoa producers in Tabasco, Chiapas, Oaxaca, and Guerrero, covering over 10,950 hectares. This initiative is aimed at boosting the growth and global competitiveness of the Mexican cocoa industry, which has potential for significant expansion in the next decade. The plan includes financial support, health programs, technology development, and technical assistance, with a focus on sustainable practices and gender empowerment. The Agriculture federal agency also emphasizes the importance of meeting quality standards to access higher prices in the specialty market. The initiative underscores the cultural significance of cocoa in Mexico's heritage, with a special meeting at the Hacienda Cacaotera "Jesús María" to discuss the sector's strengthening and promotion of agricultural education.