AHDB: Halal meat accounts for 30% of UK lamb sales

New research from the Agriculture and Horticulture Development Board (AHDB) shows how halal consumers’ behaviours and consumption habits have changed since the Covid-19 pandemic and the cost-of-living crisis. The report assesses the attitudes and shopping behaviours of halal meat consumers. It is aimed at helping the industry gain a more comprehensive understanding of products these consumers buy, how and where they shop, what’s important to them when they buy meat, the importance of Muslim festivals and key opportunities for this particular meat sector. Under Islamic law, halal meat must come from an animal that was killed according to specific practices. Halal While Muslims make up around 6.5% of the UK population, AHDB estimates that they account for 30% of lamb sales in terms of volume and farmers could benefit from finding out more about the this sector of the market and its requirements. In the UK, as a whole, lamb consumption has been in steady decline during the last 20 ...