Spain: Andalusian olive oil conquers Japan at Olive Japan

Published Nov 29, 2024

Tridge summary

Andalucía TRADE has promoted Andalusian olive oil in Japan by organizing 84 business meetings for seven Andalusian companies with Japanese companies and institutions at Olive Japan 2024. The agency aims to understand the Japanese consumer and facilitate the marketing of Andalusian olive oil in the growing Japanese market, which is the eleventh largest destination for Andalusian olive oil with 75 million euros. Andalusia is the world leader in olive oil region, with Japan being a strategic market. In the first nine months of 2024, olive oil exports reached a historic record of 3,545 million euros, with Andalusia leading with 69% of the country's total sales.

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Original content

Andalucía TRADE has promoted Andalusian olive oil by organising a total of 84 business meetings for seven Andalusian companies in the sector with Japanese companies and institutions within the framework of Olive Japan 2024, one of the largest forums for this industry in Japan, which was held from 27 to 29 November, within the framework of Wellness Tokyo, the most important exhibition specialising in the wellness industry in Japan. The Andalusian delegation has also had the opportunity to visit several points of sale. Furthermore, olive oil exports to the world have reached a historic record in the first nine months of the year with 3,545 million and an increase of 51%. In the case of Japan, it is the eleventh destination market with 75 million euros. With this action, Andalucía TRADE aims to promote the presence of olive oil in Japan, a strategic and developing market. The main actions include the search for new opportunities and a greater understanding of the Japanese consumer, ...

Source: Lavozdealmeria