The Welfair® certificate, a European Union applied animal welfare certification, is making its way to the southern cone, starting with Argentina, through the involvement of INTA specialists like Leandro Langman. This certification, which adheres to the Welfare Quality® and AWIN® assessment protocols, aims to evaluate and improve the welfare of animals used in the production of meat, milk, eggs, and fiber by focusing on their food, housing, health, and behavior. The expansion into Latin America signifies a major step towards adopting internationally recognized animal welfare standards, potentially enhancing both the ethical value and marketability of animal products from the region. Additionally, the article highlights the development of Bienest.AR, a pioneering animal welfare protocol for fattened cattle in Latin America, showcasing collaborative efforts to elevate animal welfare and product quality through rigorous standards and continuous improvement practices.