Olive oil makes its way into traditional Japanese cuisine
Olive Oil
Japan
Published Jun 9, 2021
Tridge summary
The year 2020 was crucial for olive oil consumption in Japan. The volume of imports increased again more than 10% compared to the previous year and, finally, reached 70,000 tons, approximately double that in 2011. And, since 2012, the Japanese market has undergone a great evolution that has been pronounced again during the pandemic.
Original content
Olive oil is already number one in terms of value and sales in the edible oil market in Japan. Of the 1,000 million euros that moves the market for the total consumption of edible oils in this country, olive oil occupies more than 400 million euros, which represents 40% of the market share, something really surprising. In this sense, we must ask ourselves: Why do the Japanese consume so much olive oil and in what way? Here are some keys to understanding the Japanese market. There is a high interest from consumers about olive oil. Many Japanese consider this product a kind of superfood and, in fact, it is the biggest motivation to start using it in the kitchen. From the Association of Olive Oil Tasters of Japan -OSAJ, for its acronym in English- we organize many courses around olive oil and they are really valued by consumers. In particular, our courses do not only focus on sensory analysis. While many attendees are curious about quality, they also want to enjoy the various natural ...
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