Is it goodbye to the advertisements for steaks and hamburgers? As if it were tobacco or different alcoholic beverages that suffered similar prohibitions years ago, in Amsterdam, the capital of the Netherlands, the promotion of products considered "high climate impact" such as meat, air travel, and motor vehicles powered by fossil fuels will be banned in public spaces starting from May 1. The decision comes after the presentation of a bill drafted by members of the Party for the Animals and the Green Party, which was approved by 27 of the 45 seats of the city council of that city. Although it is the first world capital to implement such a measure, the country already has previous internal precedents. The city of Haarlem was the first to do so in 2024 (after the measure was approved in 2021), followed by The Hague, Utrecht, Delft, Nijmegen, Bloemendaal, and Zwolle.