Asan Bae, targeting Southeast Asian market... promotional events in Vietnam and Malaysia
Published 2025년 11월 4일
Tridge summary
(Asan=Yonhap News) Reporter Yoo Ui-joo = Asan City in South Chungcheong Province has launched a campaign to promote its representative fruit, the "Asan pear," in the Southeast Asian market.
On the 1st, Asan City held promotional events in Vietnam, and on the 3rd, in Malaysia, and announced on the 4th that it had signed a memorandum of understanding (MOU).
In Vietnam, a pear tasting and promotional event was held at the "AEON Mall" in Hanoi.
In addition, an agreement was signed with the local distributor "AN MINH" to expand the supply of agricultural and specialty products, including the sale and promotional activities of Asan agricultural products.
In Petaling Jaya, Malaysia, Chairman Lee Ma-tae, a businessman from Asan, visited the "K-Plus Food Market" operated by the KMT Group, and introduced the excellence of the Asan pear to local distributors and consumers.
Mayor Oh Se-hyun said, "I hope that this Southeast Asian promotional event will help Asan agricultural products to be firmly established in the local market" and "We will actively support this to increase the income of farmers who are experiencing difficulties due to reduced consumption."
The Asan pear is exported to the United States, Taiwan, Vietnam, and other countries, and this Southeast Asian promotional event is being used as a stepping stone to expand into new markets.
yej@yna.co.kr
On the 1st, Asan City held promotional events in Vietnam, and on the 3rd, in Malaysia, and announced on the 4th that it had signed a memorandum of understanding (MOU).
In Vietnam, a pear tasting and promotional event was held at the "AEON Mall" in Hanoi.
In addition, an agreement was signed with the local distributor "AN MINH" to expand the supply of agricultural and specialty products, including the sale and promotional activities of Asan agricultural products.
In Petaling Jaya, Malaysia, Chairman Lee Ma-tae, a businessman from Asan, visited the "K-Plus Food Market" operated by the KMT Group, and introduced the excellence of the Asan pear to local distributors and consumers.
Mayor Oh Se-hyun said, "I hope that this Southeast Asian promotional event will help Asan agricultural products to be firmly established in the local market" and "We will actively support this to increase the income of farmers who are experiencing difficulties due to reduced consumption."
The Asan pear is exported to the United States, Taiwan, Vietnam, and other countries, and this Southeast Asian promotional event is being used as a stepping stone to expand into new markets.
yej@yna.co.kr
Original content
(Asan=Yonhap News) Reporter Yoo Ui-joo = Asan City in South Chungcheong Province has launched a campaign to promote its representative fruit, the "Asan pear," in the Southeast Asian market. On the 1st, Asan City held promotional events in Vietnam, and on the 3rd, in Malaysia, and signed a memorandum of understanding (MOU) on the 4th, according to the city's announcement. In Vietnam, a tasting and promotional event for the Asan pear was held at the "AEON Mall" in Hanoi. Additionally, an agreement was signed with the local distributor "AN MINH" to expand the supply of agricultural and specialty products, including the sale and promotional activities of Asan agricultural products. In Petaling Jaya, Malaysia, Chairman Lee Ma-tae, a businessman from Asan, visited the "K-Plus Food Market" operated by the KMT Group, and introduced the excellence of the Asan pear to local distributors and consumers. Mayor Oh Se-hyun said, "I hope that this Southeast Asian promotional event will help Asan ...
Source: Yna
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