The article highlights a notable shift in the global trade dynamics for southern apples and pears, with an increasing number of these fruits bypassing traditional markets in Europe and North America in favor of other regions. Latin America and Asia have emerged as the fastest-growing markets, driven by increased local production, advanced preservation techniques, and a strong preference for local produce. The European Union's focus on apple cultivation in Eastern Europe and the successful seed cultivation in North America have further reduced the importation of these fruits from the southern hemisphere. The article also touches on the importance of quality in standing out in the competitive Asian market, with China, Taiwan, and Vietnam becoming key destinations for New Zealand and South African pears. The reliance of Argentine and Chilean fruit exports on Brazil and Colombia, respectively, is mentioned, albeit with risks attached due to market fluctuations. The article underscores the growing trend towards local consumption and the challenges and opportunities it presents for southern fruit exporters.