Australian lamb consumption in North America and Korea is on the rise, with sheepmeat exports to both countries showing significant growth. Korean consumption of Australian lamb has increased by 12% year-on-year, reaching 6,890 tonnes swt, and is expected to grow further due to shifting consumer trends and social distancing measures. In North America, lamb has benefited from high beef prices and low supply, leading to a record year for lamb in the US and Canada. Canada, in particular, offers potential for growth with its urbanized, affluent population and appreciation for quality food.