Italy: Avocado and mango lead the growth in consumption (and import) of tropical fruit

Fresh Avocado

Fresh Mango

Fruits

Italy

Market & Price Trends

Published Jan 24, 2024

Tridge summary

A survey by Ismea, presented by Macfrut Academy, shows a 4.5% increase in tropical fruit consumption in Italy, particularly avocados and mangoes. Avocado imports have more than doubled in the past five years, with a quarter of Italian families buying at least one avocado annually. However, Italy is still only the sixth largest consumer of avocados in Europe. Mango purchases are mainly driven by taste rather than health benefits. Both fruits are predicted to continue growing in popularity in the short to medium term.

Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

For some years, many farmers in the South have launched themselves into the production of tropical fruit and we will have to wait for others to quantify the production at full capacity. However, this will certainly not be able to satisfy the ever-growing demand. This was finally certified by a new Ismea survey presented by Macfrut Academy, the new communication and information platform dedicated to the two tropical fruits that are increasingly at the center of Italians' preferences: avocado and mango. «In the context of a contraction in fruit and vegetable consumption, tropical fruit goes against the trend, recording a +4.5%, with growth in both avocado and mango. But be careful, these are two products that have different markets – explained Fabio Del Bravo, Ismea manager of market analysis. Avocado in Italy has experienced a real boom in imports in the last five years, more than doubling ( +120%) since 2018. «Considered a superfood, it is becoming more widespread, so much so that ...

Source: Il sole 24 ore