Avocado consumption: The French market continues to grow, but has not yet reached its full potential

(Agraria.pe) The World Avocado Organization (WAO) continues to promote this fruit in Europe and, in particular, in France. This year it has partnered with 30 distributors from 12 European countries, including brands such as Carrefour and Tesco. This now represents a network of more than 35,000 stores for the organization, tripling its presence in Europe from 2021. As "superfoods with unique nutritional value containing a wide range of nutrients essential for human health and the prevention of many diseases," avocados continue to attract consumers around the world. In France, although avocado consumption increases every year, it is still behind its European neighbors. For this reason, the WAO has decided to raise awareness among French consumers through events and tastings in stores, visual aids and videos. "The French market continues to grow, but has not yet reached its full potential" According to the WAO, "France is the largest importer of avocados of all European countries, ...