Tridge summary
The European avocado market, valued at €2.15 billion, is predominantly supplied by Latin America, with East Africa contributing only €148 million despite having a longer production season. African countries like South Africa, Kenya, and Morocco are the main suppliers, with West Africa not yet fully participating. The industry faces challenges such as long transit times, supply chain issues, and quality problems due to the fragility of the fruit. However, there is potential for expansion in the European market, given the lower per capita consumption compared to the US and Canada. Additionally, avocado production in West Africa could be less environmentally damaging if focused on small growers, as it provides an alternative to coffee farming. Former Nigerian President Olusegun Obasanjo has referred to avocado as "Nigeria's new oil."
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
The European avocado market? Apparently, there are opportunities to be seized that East Africa seems to be engulfed in, according to the recent publication of the Netherlands Center for the Promotion of Imports from Developing Countries (CBI). Currently, 75% of the European avocado market is supplied by Latin America (Peru being the leader), a market which nevertheless represents € 2.15 billion. African avocados are gaining momentum but are lagging far behind, led by South Africa followed by Kenya and Morocco. West Africa is little or not on the radar screens. For East Africa, this market represents €148 million. It should be noted that in terms of production calendar, the East African season starts before Peru and ends after. That said, very long transit times, problems in the supply chain and the large number of contract producers, create quality problems for East African avocados, the product being very fragile. It should be noted that at the end of 2020, a new cold chain for ...
Source: Commodafrica
Would you like more in-depth insights?
Gain access to detailed market analysis tailored to your business needs.
Related market data
What to read next
Read more relevant content
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.