The 2024/25 avocado season in Spain has commenced, with the Spanish Tropical Association (AET) predicting a harvest of over 70,000 tons. The industry is recovering from harsh weather conditions, water shortages, and increased production costs, but recent rains have improved water reserves slightly. The AET is advocating for the implementation of hydraulic infrastructures and is urging consumers to choose Spanish avocados for their local impact and environmental benefits. The industry is also moving towards organic production, with the cultivated area near 20,000 hectares, primarily in Andalusia, the Valencian Community, and the Canary Islands.