Barilla is reducing the price of certain products by 7-13% in Italy

Italy's Barilla plans to introduce price cuts of 7-13% across a range of its products, including pasta, biscuits, snacks and bread. The sale will run from February 1 to December 31, 2024 exclusively in Italy and will apply to direct buyers and distributors, according to media reports. In a statement, the company indicated that this significant action is intended to express its commitment to support Italian families struggling with rising food prices. Barilla initiates price reductions for products loved by millions of families. This includes most of No. 5's spaghetti and pastas, many Mulino Bianco products such as biscuits, snacks, rusks and breads, and some Pavesi products such as Gocciole. According to Istat data, the average increase in food prices in Italy reached 9.8% in 2023, compared to 8.8% in 2022. Barilla's latest initiative aims to ease some of the pressure on Italian households. The company is also trying to promote the affordability and quality of its products through ...