France: Decline in beef consumption

The commercial climate is heavy in industrial tools, in the face of sluggish orders in noble pieces to be grilled. Despite a sunny Easter weekend conducive to grilling, this month of April marked a decline in household purchases of cut beef, whether in supermarkets or butchers. Some fallers speak of a decline of 10 or even 15% depending on the store. This decline is to be put on the back of the many increases in recent weeks which have led households to make choices, despite a slightly less suffocating situation on fuel prices. The decline in consumption is also a recurrent phenomenon during the election period, but it is difficult to quantify. What can be worrying is that this decline in demand comes at a time when the increases observed in the price of meat on farms have still been very little passed on to shelves. The psychological aspect of an expensive product is a marker of beef, so when purchases fall back on minced meat it is not always for the price, but above all by a ...