South Korea has approved Irish beef exports, paving the way for the industry to start exports from seven approved processing plants. This approval is a significant achievement for the Irish beef sector, with South Korea being the highest per-capita meat consumer in Asia. Bord Bia, in collaboration with the Irish beef industry, has already established ties with South Korean importers and customers. A EU-funded campaign to promote Irish beef and lamb in South Korea, Japan, China, and the US is underway, valued at €4.8 million from 2022 to 2024. Ireland can currently export beef to 70 countries, with a focus on expanding to Vietnam and Thailand.