Beef sales in Russia in 2024 grew faster than sales of other types of meat

Growth amounted to 6% year-on-year Last year, beef became the fastest-growing type of meat in terms of sales in the Russian Federation among all types of meat, according to the materials of the analytical company Nielsen. The estimates are based on omnichannel measurements, including more than 150 offline retail chains and 50 online stores and marketplaces. “Beef is the only major segment whose sales are growing both in retail chains and in online stores. Thanks to this, in 2024, beef became the fastest-growing type of meat - the segment dynamics increased by 6% year-on-year,” the experts write. “Demand for beef is growing even against the background of the fact that it is traditionally one of the most expensive types of raw meat,” the authors of the study believe, also naming the growth in consumer income among possible reasons. In addition to beef, turkey is also increasing its share in the raw meat sales structure, with sales rates at 1.5%. Overall, the sales rate of meat ...