A revolutionary red seaweed called asparagopsis, which has the capability of reducing livestock methane emissions by over 80% when fed to cattle, is facing concerns due to its main compound, bromoform, which the US Environmental Protection Agency (EPA) has classified as a probable human carcinogen. This has raised apprehensions among cattle producers, despite extensive research that suggests no adverse effects on food quality, safety, or animal welfare. The World Health Organization, however, is more cautious, stating that there is limited evidence of bromoform's carcinogenicity in animals and humans. The company FutureFeed, which controls the global intellectual property rights for this technology, insists that asparagopsis is safe and effective. Despite concerns and mixed findings on safety and feed efficiency, asparagopsis is supported by the Australian cattle industry as part of a suite of technologies to address methane emissions, with ongoing research and collaboration with Meat & Livestock Australia.