Beer consumption in the USA is plummeting; it was 25 years ago when it was at such a low point

As NBC News reported, 2023 was not the year of beer in the United States. Average consumption hasn't been at such a low point for more than twenty years, but it's not just about beers. Based on the annual summary, fewer and fewer alcoholic beverages are being slipped down the throats of Americans - although the beer market felt it the most. The last time annual sales fell below 200 million barrels was in 1999, just like this year — just for comparison, the current US population is about 335 million, which has grown by roughly 100 million since the 1990s. Experts do not know the exact reasons, but they are sure that the case of Bud Light was not good for the industry. According to Lester Jones, the chief economist of the National Association of Beer Wholesalers, not only the declining alcohol consumption, but also the alcoholic products of the newly introduced soft drinks on the market have become rivals to beer. Several companies from the world's largest soft drink and energy ...