Beer in Russia has risen in price by 20% in a year

Published 2024년 12월 18일

Tridge summary

In 2024, Russia experienced a significant change in the beer market, with a 20% increase in the average price per liter, reaching 110 rubles, and a subsequent 21% decrease in demand. The most notable drop in demand was observed in the Primorsky Krai region. This price hike was attributed to several factors, including mandatory labeling, increased costs in packaging, logistics, and the reduction in imported beer due to higher duties, resulting in reduced competition and higher prices for domestic beers. This study is part of a larger analysis of the dynamics of alcoholic beverage markets in Russia, covering a period from October to November 2024, and involved the review of 25 million receipts issued by Russian retail outlets.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The average cost of beer in Russia in the fall of 2024 increased by 20% compared to the same period last year, amounting to 110 rubles per liter. At the same time, demand for this drink decreased by 21%, according to a study by Kontur.Market, available to TASS. "In October-November 2024, beer increased in price the most. The average cost per unit of goods increased by 20% compared to the average value for October-November 2023. Demand fell proportionally to the increase in average cost - by 21%," the study says. Among the regions, the most significant decrease in demand occurred in Primorsky Krai. According to analysts, beer was bought there by 36% less, and the average bill for beer increased by 25%. According to Kontur.Market analyst Daria Zhigalina, the increase in the cost of beer was influenced, in particular, by the introduction of mandatory labeling of beer products. "The manufacturer's expenses on purchasing equipment and software have increased. In addition, the prices ...

Source: Kvedomosti