Beyond the butter board: How the dairy industry in the US is taking over social media feeds

The article reveals a marketing campaign by the U.S. dairy industry, led by Dairy Management Inc. and the Fluid Milk Board, to boost consumer demand for dairy products through various strategies, including influencer partnerships, product integrations with food companies, and advertising. While these efforts have been successful in increasing dairy consumption to an all-time high in 2021, they have also contributed to the industry's growing environmental impact, with dairy being a significant contributor to diet-related greenhouse gas emissions. The article also highlights the concerns of small-scale farmers regarding the impact of these marketing efforts on competition and market fairness, as larger producers benefit more from the campaign. Additionally, the article discusses a proposal by the National Family Farmers Coalition for supply-management legislation in the U.S., similar to Canada's model, to address these issues and provide more stability for small-scale farmers. The article ends by mentioning Dairy Management Inc.'s efforts to promote dairy in fast food, particularly cheese in chicken sandwiches, and the potential impact of these efforts on the dairy industry.