Global beef demand fell sharply last year and is expected to continue declining in 2023, with decreases in Argentina, Brazil, the US, and the UK. This shift is largely due to rising prices and a preference for more affordable meats like broiler and pork. Since 2000, the share of beef in worldwide consumption has dropped from 24% to 20%, while poultry and pork consumption have increased. Russia, with its high beef consumption, is an exception. Experts believe that economic growth and higher incomes are necessary to increase beef consumption. Additionally, the beef industry faces challenges such as rising production costs and claims that it contributes to climate change. Despite these challenges, Russia has the potential to increase its beef production for both domestic use and international markets.