The 2024/25 agricultural campaign for orange juice exports started in July with a slow pace due to limited supply, as confirmed by lower orange production in São Paulo and Triângulo Mineiro. Despite a decrease in shipments, Brazil earned USD 198.9 million from exporting 53.4 thousand tons of orange juice in July, an increase in revenue due to higher prices. Importes of fresh oranges and tangerines surged due to low domestic supply and high prices, with record volumes imported from January to July. The orange harvest is progressing well, but most of the production is being processed into juice due to high purchase prices, leading more fresh market producers to allocate oranges for processing.