Brazil: Planting of new strawberry variety begins

Published Apr 8, 2024

Tridge summary

Producers in Atibaia, São Paulo, dubbed the 'National Strawberry Capital', are gearing up to introduce a new strawberry variety named Fénix (BRS DC25) by mid-April. This variety, developed by Embrapa Clima Temperado in Rio Grande do Sul with support from other Embrapa units, is celebrated for its early fruiting and the potential to extend the harvest period to up to seven months. Fénix has shown promising adaptation in Atibaia, offering prospects of higher yields, reduced production costs by diminishing import reliance, and features such as sweetness, durability, pest and transport resistance, an intense red color, good firmness, an average weight of 23 grams, and an excellent shelf life. It has demonstrated superior production performance in Brazil's South and Southeast regions.

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Original content

Producers from Atibaia, a city in São Paulo known as the “National Strawberry Capital”, will incorporate Fénix (BRS DC25) into their list of crops in mid-April. The variety was developed by Embrapa Clima Temperado, in Rio Grande do Sul and had the participation of Embrapa Hortaliças (DF), Embrapa Meio Ambiente (SP) and Embrapa Grape and Wine (RS). Fénix stands out for its early start in fruit production, with a shorter interval between sowing and harvest, which allows its window to be extended up to seven months (from June to December). Local media g1 Vale do Paraíba and Region reported that producers have already received thousands of seedlings that went through several testing phases, with Atibaia as one of the places where it adapted best. One of the main objectives of developing this species was to create a strawberry that would yield more in Brazil, with greater capacity to adapt to the country's characteristics and that would allow production costs to be reduced, since there ...

Source: MXfruit