The article highlights the potential for export growth to the Japanese market for Vietnamese textiles, footwear, agricultural, and aquatic products. Despite being the fourth largest export market for Vietnam, the country only accounts for a small percentage of the market share in some categories. Factors limiting export growth include strict Japanese import standards, lack of market knowledge, and weak management capabilities. To improve export performance, Vietnamese businesses are encouraged to collaborate with Japanese enterprises, understand market trends, and focus on producing diverse, customizable, and quickly turnaround products. Additionally, efficient transportation for agricultural products and competitive pricing are key strategies for success in the Japanese market.