British shoppers ‘confused’ about sustainable tuna claims but wish to do the right thing for the ocean

Tuna

Others

Seafood

United Kingdom

Innovation & Technology

Published Feb 6, 2024

Tridge summary

A study by YouGov for the Marine Stewardship Council (MSC) has found that while 71% of British consumers consume tuna, 32% struggle to choose sustainable options due to confusion. Despite this, 68% of consumers express a desire to purchase sustainably caught tuna, but only 42% are satisfied with the current range available. The study also revealed that 25% of tuna products in retail carry the MSC ecolabel, indicating they come from a sustainable, well-managed fishery, an increase from 18% two years ago. Currently, 42% of the global tuna catch is certified as sustainable to the MSC standard, with Waitrose offering the most sustainable tuna products.

Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

British shoppers ‘confused’ about sustainable tuna claims but wish to do the right thing for the ocean. Tuna is one of the most popular seafoods in the UK, but shoppers remain confused about how to buy sustainable tuna, according to research released today. At the same time, consumers wish to do the right thing by buying products that help the ocean. While 71% of British consumers eat tuna, almost a quarter (24%) of those say they eat canned tuna at least once a week, an increase of 2% from 2021- a reflection of the rise in popularity of tinned fish over the past few years highlighted with the #tinnedfishdatenight trend on TikTok. The majority of tuna sandwich lovers prefer their tuna sandwiches with mayonnaise (70%) while more than one in ten tuna eaters (12%) prefer a tuna jacket potato over a sandwich, the research conducted by YouGov (1) for the Marine Stewardship Council, the world’s leading sustainable seafood ecolabel, found. However, despite tuna being one of our most ...

Source: Fish Focus