Rabobank's report indicates a bright future for the global poultry market, with consumption expected to grow between 2.5% to 3% by 2024 in most regions. This growth is attributed to lower production costs and a rebound in demand. However, China and Japan face challenges of oversupply. The global poultry trade is anticipated to grow in tandem with demand, despite potential risks such as animal diseases and geopolitical tensions. The market faces challenges like Newcastle disease outbreaks and the impact of avian influenza, but some regions have seen a reduction in outbreaks. The US has been significantly impacted by ongoing outbreaks, affecting the egg industry. Rabobank stresses the importance of supply discipline to prevent oversupply and maintain balanced market conditions.