Kashmir's apple farmers are facing a financial boost due to a large cherry harvest, with some producers seeing up to 50 times more production than last year. Cherry cultivation provides income during the off-season for apple production. Kashmir Valley, which contributes to India's 95% cherry production, has seen increased demand for the Mishri cherry variety. The introduction of new cherry tree varieties and the need for alternative crops due to competition from Iranian apples have played a role in the increased cultivation of cherries.