USA: California table grapes bet on an aggressive marketing campaign in Asia

The California table grape industry has recovered from last year's inclement weather and as the season progresses, fruit is reaching Asian markets such as Japan, Hong Kong, Vietnam, Singapore and South Korea, among others, providing the market with quality fruit. The state's production is estimated to reach 94.4 million 19-pound boxes. Industry players have indicated to Portalfruticola.com that the season will be a good one, with more than 20 export market destinations. Related news: Strong consumption keeps the table grape campaign in California going strong The California Table Grape Commission (CTGC) is carrying out an aggressive global campaign, targeting 21 markets, including eight in Asia, which is designed to motivate retailers to stock and buyers to buy California grapes during the fall and early winter. The Commission is focusing on giving the fruit the sense of a “healthy snack,” which fits into everyday eating, holiday meals and gift-giving. Marketing efforts coincide ...