Peru: Campaigns for mango consumption in Europe will be reinforced

Published 2024년 8월 1일

Tridge summary

The President of the Peruvian Association of Mango Producers and Exporters (APEM), Iván Vílchez, is advocating for increased promotion of mango consumption in Europe, similar to the approach in the United States. He emphasized the need for better financing for mango farmers and the importance of reducing transit times to maintain the perishable fruit's quality. The Chancay Multipurpose Port Terminal is anticipated to facilitate international mango trade by speeding up deliveries to Asia. APEM represents mango farmers in four zones, predominantly in Piura, with the majority having less than 10 hectares.

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Original content

(Agraria.pe) A fundamental part of the international mango trade is not only producing and exporting a quality fruit that arrives in optimal phytosanitary conditions at the destination, but also in its promotion in the international market and in the permanent campaigns that must be carried out. to increase consumption, especially in Europe. In this regard, the president of the Peruvian Association of Mango Producers and Exporters (APEM), Iván Vílchez, said that in the United States they have the National Mango Board (MNB) organization that works together with different associations in the world, such as Mexico, Ecuador, Puerto Rico, Brazil, and which is responsible for promoting, in a powerful way, the increase in mango consumption. However, he noted that in Europe there is no similar association, but they are clear about the need to start working in this direction in order to increase consumption. "That is what we need. I believe that there is a good predisposition on the part ...

Source: Agraria