Canadian research finds China's rural areas and smaller cities will drive future growth in seafood demand

Published Nov 12, 2024

Tridge summary

Agriculture and Agri-Food Canada expects long-term growth in seafood demand from China, driven by improved logistics and e-commerce capabilities, especially in smaller cities and rural areas. The agency points out a significant consumption gap between coastal and inland regions, with potential for increased consumption in inland areas. The report highlights Canadian coldwater shrimp as a product with potential to penetrate inland markets, having already found a place in the Chinese market and undergoing localization for future expansion.

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Original content

Agriculture and Agri-Food Canada, a Canadian government agency tasked with promoting food exports, is projecting long-term growth in seafood demand from China driven by improved logistics and the build out of e-commerce capabilities that will make it easier to achieve market penetration in China’s smaller cities and rural areas.A recent report published by the agency points to the fact that annual per-capita seafood consumption is as low as 10 kilograms per year in some inland regions of China, while as high as 65 kilograms in coastal regions like Fujian and Guangdong.That leaves plenty of room for increased seafood consumption in several regions around the country, the report said.“Chinese consumers living in third-tier (and below) cities and rural areas are expected to drive the next wave of consumption,” the report said. “High-end imported seafood products will find new opportunities for growth in China.”Agriculture and Agri-Food Canada singled out Canadian coldwater shrimp as ...

Source: Seafoodsource