France: Soaring production costs for cattle are a concern

All the players in the sector remain attentive and worried about the health of the French farm in the face of soaring production costs. The increase in meat prices observed in recent months does not compensate for the increase in costs generated for raising and fattening animals. Negotiations with downstream players, which will begin in a few weeks, will be tense again, as distributors do not seem ready to accept the soaring prices of all products. The sector which is in full transformation to be observed during the covid 19 crisis, an acceleration in changes in consumer behavior. They are more and more flexitarians, especially among the younger generations who have been shaped by the discourse of nutritionists, who have advocated a drop in meat consumption for 20 years. The meat industry is not dead, however, because 98% of the population still claims to consume meat, with certainly a growing share of processed products and an increase in meals taken away from home. The breeders ...