Challenges for grape sector in Lebanon

게시됨 2023년 6월 8일

Tridge 요약

The article highlights the international popularity of Lebanese grapes, which are positioned in the high-end market due to their quality and varietal diversity. The seasonal timing, extended shelf life, and strategic location of Lebanon enable the country to compete in the market, with challenges including water supply and competition from Egypt. Despite these challenges, Lebanese grape exporters have seen success and have been reaching more international markets with support from advancements in technology and collaboration with their governments. Mehdi Awdi, a Lebanese grape exporter, emphasizes the potential for growth in the industry and the importance of government support in expanding markets.

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원본 콘텐츠

The Lebanese grape is becoming increasingly well known on the international market and appreciated by consumers. The product has several trump cards, but it is also hampered by some major difficulties. Mehdi Awdi, a Lebanese grape exporter, discusses the industry's performance and challenges. "Our family business has been growing different types of fruit for three generations. When we realized that Lebanon has an advantage in grape cultivation and there are great opportunities in the world market, we decided to focus mainly on this fruit. We built a packing station to to be competitive. Backed by family ties in Brazil and the United States, we have used these markets as a springboard to reach faraway destinations, with considerable success but also great difficulties." Lebanese grapes position themselves in the high-end market and enjoy many advantages, the most important of which is the timing of the season, adds Mehdi. "Our season is slightly longer than Spain's because of the ...

출처: AGF