The COVID-19 pandemic has significantly impacted the dairy industry, particularly in Brazil, where the closure of restaurants and food service chains has led to a sharp decrease in demand for dairy products, especially cheese. Approximately one-third of Brazilian cheese production is for outside home consumption, and the sudden loss in demand has caused a drop in prices. This has resulted in an oversupply of milk, which has put downward pressure on milk prices. However, a recovery in cheese and other dairy product prices may be possible in the short and medium term, provided that domestic consumption resumes. Brazil, which was the third-largest cheese consumer in 2019, consumed 5.31 kg/inhabitant/year, revealing significant growth potential. Cheese consumption was expected to grow by 1.9% in 2020 but may decline due to the pandemic.