Chicken consumption is growing in the EU

Chicken meat continues to occupy an important place in the European diet, and its popularity seems to be growing. According to a report by the Global Agricultural Information Network (GAIN) of the US Department of Agriculture (USDA), chicken consumption in the European Union is expected to grow by 1.6% in 2024. This confirms the trend observed in recent years, when chicken meat has become one of the best sources of animal protein in the region. Reasons for the growth in chicken consumption Demographic growth is the main driver of chicken consumption growth in the EU. Population growth, as well as the influx of migrants, including 6 million Ukrainian refugees, is expected to affect demand. Population migration from the southern hemisphere is also contributing to increased consumption, as many new residents prefer chicken meat, which is more affordable than other types of meat. Chicken meat is generally less susceptible to food market price fluctuations and inflation, making it a ...