The European Union's chicken consumption is projected to grow by 1.6% in 2024, according to the USDA's GAIN report. This growth is primarily driven by demographic changes, including population growth and the influx of Ukrainian refugees, as well as migration from the southern hemisphere. Chicken's affordability and stability in price make it a popular choice, especially during economic instability. The food service industry also plays a significant role in the demand for chicken meat. Market research shows a shift towards preferring chicken over more expensive meats like beef and pork, with a growing interest in cheaper chicken parts. This trend is expected to persist, with a further 0.5% increase in consumption predicted for 2025.