The article highlights the significant financial challenges faced by farmers in Ba Ria-Vung Tau, Vietnam, who raise Minh Du chickens for the Lunar New Year market, due to a drastic decrease in chicken prices to the point where they are now lower than the cost of rearing. This has led to substantial losses and forced many farmers to reduce or cease chicken production. Despite the overall increase in the province's poultry herd, the agricultural sector has urged farmers to carefully consider market demand and scale before restocking to prevent further losses. Additionally, the article stresses the importance of disease prevention and the adoption of bio-secure farming practices to improve product value and stabilize prices.