Chilean cherries push into India

Published 2024년 2월 16일

Tridge summary

Chilean firm Frutas de Chile is eyeing India as a potential growth market for its cherry exports, with anticipated shorter transit times and better logistics. This season, the company has shipped 444 tonnes of cherries to India, with the first shipment reaching in a record 36 days. The primary cherry varieties exported are Lapins and Regina, mainly distributed through premium retail outlets and online ecommerce platforms. The Chilean Cherry Committee is planning a strategy to increase cherry consumption in India and has been conducting promotional campaigns since the 2020/21 season.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Shorter transit times and improved logistics are set to drive exports of Chilean cherries to the Indian market in the coming years, says Frutas de Chile. The South American country is targeting India as a future growth market. So far this season, Chile has shipped 444 tonnes of cherries to India, a similar level to last season. Claudia Soler, executive director of the Chilean Cherry Committee, said this is the first year that a vessel with cherries has arrived in India in a record of 36 days with only one stop over. “This represents an important improvement over previous seasons and is the result of close collaboration, prior to the season, between the committee, exporters, and shipping companies,” the committee said. “The aim of these actions is to develop the Indian market by facilitating logistics and reducing transit times, hence ensuring an optimal quality and condition of fruit on arrival.” To date, Lapins and Regina have been the main varieties exported to India. They have ...
Source: Fruitnet

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