Chilean firm Frutas de Chile is eyeing India as a potential growth market for its cherry exports, with anticipated shorter transit times and better logistics. This season, the company has shipped 444 tonnes of cherries to India, with the first shipment reaching in a record 36 days. The primary cherry varieties exported are Lapins and Regina, mainly distributed through premium retail outlets and online ecommerce platforms. The Chilean Cherry Committee is planning a strategy to increase cherry consumption in India and has been conducting promotional campaigns since the 2020/21 season.