Chilean plum producers, represented by the Ciruelas Chile trade association, have secured a direct export deal with Chinese supermarket chain Freshippo, following an agreement signed during Chile Week China 2024. This deal, facilitated by ProChile, marks a milestone in bypassing middlemen to connect directly with end consumers. The pilot export will commence with the next season, starting with 15 containers to evaluate logistical and quality aspects. This agreement is part of a series of initiatives to boost fresh fruit exports from Chile to China, which stood at nearly 2.2 billion dollars in 2023, despite concerns about transport times and fruit condition.