Farmers in the Sundarganj upazila of Gaibandha, Bangladesh, are increasingly cultivating chilli due to its high yield and fair market price. This year, 155 hectares of land was dedicated to chilli farming, with farmers expecting to earn three to five times the cost of cultivation. The upazila agriculture office is providing technological support to ensure the success of this venture. The Department of Agricultural Extension is encouraging farmers to plant more chilli in the future.