An online conference by the Plant Protection Department in Vietnam and the Vietnam Agriculture Newspaper announced a new protocol allowing Vietnam to export frozen durian to China, potentially generating $300 million in revenue in 2024. However, the industry faces challenges such as food safety and traceability. The protocol requires compliance with Chinese Customs Order 248 and strict regulations on plant quarantine and food safety. The Plant Protection Department will provide support to localities and businesses, while local departments of Agriculture and Rural Development will inspect compliance with regulations. Exporting businesses are advised to improve freezing technology, product quality, and traceability systems.