In 2024, China's whole milk powder (WMP) production is anticipated to rise due to increased raw milk production. This increase is attributed to the conversion of raw milk intended for fluid milk, which goes unabsorbed, into WMP. Despite this, WMP production remains unprofitable for processors, leading to reduced raw milk purchases for drying. This poses challenges for farms without selling contracts, resulting in them selling at losses. Provinces are mitigating these losses through subsidies. While WMP use is predicted to grow moderately, largely in processed food and beverages, China's WMP imports are expected to decrease due to domestic production and existing stock levels.