Climate change is posing a significant threat to Italian beer due to adverse weather conditions and drought affecting barley crops, with 2024 seeing a dramatic decrease in yields. This situation is jeopardizing the sustainability of the Italian beer supply chain, prompting calls for support for the sector. There is potential for agricultural diversification, especially in hops cultivation, to mitigate these challenges. The expansion of the Italian craft beer industry, with nearly 1200 breweries and a production of 48 million liters, creates 92,000 jobs and has a market value of over 430 million euros. Consumers prefer Italian-made beers, especially those with Italian hops, and beer tourism is on the rise. Stakeholders are advocating for excise duty reductions for microbreweries and the adoption of Agriculture 5.0 solutions, including genetic research on more resilient crop varieties.