Brazil: CNA launches landing program in China

Published 2021년 9월 30일

Tridge summary

The Confederation of Agriculture and Livestock of Brazil (CNA), in partnership with Apex-Brasil and the Invest SP office in Shanghai, has launched the Landing Program in China to help small and medium-sized Brazilian companies and cooperatives in the honey, propolis, fruit, derivatives, honey, dairy, and specialty coffee sectors to directly reach Chinese consumers. The program will be carried out in five phases and will help strengthen Brazil's image in China, while also diversifying the Brazilian export basket. The initiative aims to increase the competitiveness of Brazilian companies in the Chinese market and is part of a larger strategy to expand Brazilian food companies' presence in e-commerce.

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Original content

Brasília (30/09/2021) – The Confederation of Agriculture and Livestock of Brazil (CNA), in partnership with Apex-Brasil and the Invest SP office in Shanghai, launched the Landing Program in China, on Thursday (30) . The virtual event was attended by CNA's Director of International Relations, Lígia Dutra; the ambassador of the Consulate General of Brazil in Shanghai, Gilberto de Moura; the advisor to the Ministry of Agriculture for Strategic Affairs with China, Jean Taruhn; and representatives of participating companies and cooperatives. The program's priority is to bring products directly to Chinese consumers. The insertion of small and medium-sized companies in China, with specialized local support, will generate, in addition to business, the strengthening of Brazil's image. Since 2009, China has been Brazil's main trading partner and, in 2020, the country reached a surplus of US$ 33 billion, a figure that helps to strengthen the Brazilian economy at a time of great challenges. ...

Source: Cnabrasil