The rum sector is projected to reach a value of US$20.2 billion by 2029, with a compound annual growth rate of 4.85%, thanks to the increasing popularity of cocktails. A report from Maximize Market Research highlighted the evolving consumer tastes towards new flavors and the wide range of flavors offered by rum as driving factors for its growth. Asia Pacific currently dominates the rum market, with India being a major producer of the sugarcane used in rum production.